Rogue Supplements

Rogue Supplements has a rule-breaking brand, and its customers read labels closely. The catalogue is technical and the sector is heavily regulated, so every product needs accurate information on origin, dosage and compliance. We had to keep the brand's attitude without blurring any of those details. The site also had to serve buyers in several European countries who expect to shop in their own language and to compare products carefully before they commit to an order.

Big moments belong to the brand. Hero sections fill the screen on dark backgrounds lit by neon green and magenta, and the headline cycles through heavy capitals at the largest size each device can hold.

The catalogue works the other way. Items sit on a calm grid, and every specification follows one consistent format, so a customer who learns to read one product page can read them all. Category pages and comparison pages help careful buyers weigh one option against another before anything goes in the cart. The shop is translated into five languages: English, French, German, Italian and Spanish. Customers across Europe can check every detail in their own language and order with confidence, which matters in a sector where buyers study each label before they pay.